PSG Labs — Call for Applications 2025

Where Innovation Meets Sport

PSG Labs creates transformative innovation partnerships at the intersection of sport, technology, and culture.

We partner with startups and scaleups to solve real challenges across PSG’s business and performance units, and to co-build the next generation of sport-related products and experiences.

🗓 Program duration: 3 months

⏰ Applications open: October 27th

🚨 Deadline: November 11th (rolling selection - apply early!)

What we offer

Collaboration with PSG Labs experts and teams
Access to PSG’s ecosystem, athletes, and 200M+ global fans
Product testing, visibility, and go-to-market acceleration

Key Innovation Challenges

1.
Matchday Control Room “Co-Pilot”
2.
Cybersecurity Uplift
3.
360° Fan Data Platform
4.
Media Production Automation
5.
Education & Running Community Platforms
6.
Commercial Exposure & Content Intelligence
7.
Smart, Inclusive & Sustainable Stadium
8.
Player Performance: Low-Friction Insights & Personalization
9.
AI Agents for PSG Labs Operations
10.
Wallet & Custody Infrastructure
11.
Loyalty & Digital Collectibles
12.
AI + Robotics
13.
Digital Asset Treasury (DAT) Strategy
14.
Stablecoin Partnership

Apply now and help shape the future of sport !

⚠️ Due to the high volume of applications, our submission portal is temporarily unavailable.

Our IT team is working to restore access as soon as possible - please check back in 12 hours.

Thank you for your patience and interest in PSG Labs ⚠️

First of all, can you tell us a bit about yourself?

What is your first name?*

What is your family name?*

What is your job title?*

What is your email?*

What is your phone number? (with international code)*

e.g. +33 6 12 34 56 78

Now, can you give us some basic information on your company?

What is the name of your company?*

In which year was it incorporated?*

What is your corporate website?*

e.g. https://www.yourcompany.com

What is your corporate crunchbase or linkedin URL?*

e.g. https://www.linkedin.com/company/yourcompany

What is your company main social account URL?*

e.g. https://www.instagram.com/yourcompany/

How many full time employees do you have?*

How many full time emplopees are engineers?*

How many consultants (if any) are working for you?

In which country are you based?*

In which city?*

Please share a download link (e.g. Smash or Wetransfer) to your latest logo files (in PNG).*

e.g. https://fromsmash.com/xxxxxx

Please share a download link (e.g. Smash or WeTransfer) to your most recent deck (in PDF).*

e.g. https://fromsmash.com/xxxxxx

If you have a live product demo, we'd love to test your product (a product video would also work)

Demo URL (or video)

e.g. https://www.youtube.com/watch?v=abc123 or https://www.myproductdemo.com

If needed, please enter the credentials

Let's deepdive into your product

What is the scope of your product*

Short Description of your product*

Max 250 characters

Which problem does it solve?*

Max 500 characters

If any, can you detail a succesfull use case of your product?

Max 500 characters

How big is your market (TAM, SAM, SOM) and fast does it grow?*

Max 250 characters

Who are your biggest competitors?*

Max 250 characters

What is your unique secret sauce?*

Max 500 characters

What are yout top3 priorities for the upcoming 12 months*

Max 250 characters

What is the 2030 vision for the company?*

Max 500 characters

Can you share some info on your current customers/users?

How many customers do you have? (B2B)*

How many active users do you have? (B2C and B2B2C)*

Please name a few of your main customers*

Max 250 characters

Can you share some figures on your financials and fundraising?

What is your expected 2025 revenue? (in €)*

What is your current runway? (in months)*

Can you share some relevant growth metrics?*

Max 250 characters

If any, how much did you raise? (in €)*

With what type of investors?

Bootstrapped

Business Angels

Incubator/Accelerator

Can you name your main investors?